RH
Luxury Home & Garden Photography for RH’s Outdoor Catalogs.
A comprehensive photo library featuring luxury homes and gardens across the U.S., E.U., and Australia, used for RH’s print and digital Outdoor Catalogs.
GOAL
RH sought to expand its visual assets with high-quality photography that showcased a global range of architectural and landscaping styles, aligning with the brand's luxury aesthetic.
HOW
Developed a scalable photo brief, production process, and a detailed playbook to guide shoots, ensuring consistency across locations. Led 30+ shoots within a three-month period on a $500K budget. Collaborated with global production teams and creative partners, hiring renowned scouts from diverse backgrounds.
RESULTS
Captured exclusive locations by acclaimed architects and designers, including Villa Peduzzi, Tadao Ando, Sawyer Berson, Chateau d'Estoublon, Abrams Architects, and DecaArchitecture. The resulting library of thousands of images continues to serve RH's marketing needs.
WHO
Photography: Mark Seleen, Simon Watson, Pernille Loof, Frédéric Vasseur
Executive Producer: Stacey Hug at RH
Production: Marcella Iulo
Post-Production: RH internal team
