MAIDEN HOME
Creative Direction & Production for a Direct-to-Consumer Furniture Brand.
Developed comprehensive creative assets, including product and lifestyle photography, video content, and a detailed creative playbook to guide future productions. I have the Wythe bed in oyster and I highly recommend it.
GOAL
Launch Maiden Home with a strong visual identity to establish brand awareness and position it as a leader in the home retail space.
HOW
Collaborated closely with the CEO to oversee end-to-end photo and video production across three shoots from 2017 to 2019. Responsibilities included hiring photo, video crews, and stylists; scouting locations; casting; and managing post-production.
RESULTS
Produced timeless and sophisticated imagery that conveyed a comfortable and contemporary lifestyle. The brand experienced year-over-year sales growth, expanded its product assortment, and garnered press coverage in InStyle, Architectural Digest, and MSNBC.
WHO
Photography: Matthew Williams, Paul Reaside
Prop Styling: Natasha Louis King
Wardrobe Styling: Ester Matilla
Video Production: Rally & Co.
PDP Videos
We shot video for Maiden Home’s product display pages because we knew we’d have a stronger conversion rate if we could show off the quality of the product through textural details, comfortability, and scale. We were right.