AIRBNB
Two multi-million-dollar Airbnb Host campaigns across North America.
We transformed an existing social content series into two bold multi-million-dollar out-of-home campaigns. The campaign aimed to boost awareness and positive sentiment among both hosts and guests. With over 2,000 units and 430 distinct designs, we executed swiftly—powered by a clear vision, a humble and talented team, and more than a few bags of Sour Patch Kids.
GOAL
Boost awareness, engagement, and supply among hosts.
HOW
With no time for new shoots, we tapped our epic photography library—much of which I had produced over the past year. I oversaw end-to-end photo direction, editing, and post-production.
RESULTS
We positioned hosts as heroes—looking directly into the camera, forging deeper connections with the audience. We brought out their boldness and badass energy. Digital analytics revealed strong host conversion, and OOH placements delivered very positive sentiment.
WHO
Photographers: Kayla Reefer, Ériver Hijano, Clayton Cotterell, Colin Hughes, Ryan Kim, Pia Riverola, Tara Rice, Matthew Scott, David Urbanke
Art Director: Warren Frost
Creative Director: Ekin Seker McLean
Photo Editors: Hanifa Harris, Michelle Le
Print Producer: Agnes Arceo
Post-Production: Dmax Imaging
